How Trust Saved the Day at Frito Lay

20 Feb


Video case study on FranklinCovey’s Speed of Trust with Frito Lay

“It normally takes us 16 weeks to do market place pricing. Because we had Speed of Trust training and because we had the ability to trust each other to make decisions, we did it in 5 weeks. And in 5 weeks, from the time we knew we had to make the decision, we had implemented it into the market place. Unheard of in our business. We had never done it faster than 16 weeks.

Speed of Trust will survive here in Frito Lay, because we learned through the crisis that we can operate the business more effectively and efficiently with Speed of Trust so we will rely on it more in the future.”

– Frito Lay’s Executive Vice President, CFO, Dave Rader on Speed of Trust

Here’s a video case study of FranklinCovey’s Speed of Trust work with Frito Lay, a business unit of PepsiCo that accounts for nearly 30% of the organization’s $43 billion in sales. It also highlights the results that have been achieved, and from Al Carey’s perspective, “the biggest single contributor to our great year has been the Speed of Trust.”

Frito Lay achievements with the help of Speed of Trust:

  • Attained the best profit growth number in 10 years
  • Achieved the fastest sales growth of any food company in America
  • Met the targets of 6 core brands for the first time in 12 years
  • Received the “Vendor of the Year” award by 3 major clients

You can watch the short version of this video case study. (Here’s a long version of the video, too.)


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